food design experience
After the huge success of last year’s design dinners, What will we eat in 2050?, food design studio THE EATELIER and chef PIPPENS are teaming up once again this year during Dutch Design Week. This time, they are experimenting with happiness, and how to cultivate it through food.
Many questions were asked. Why do we like certain foods? Will healthy food make us feel happier? If so, how can we make healthy foods taste better? If depression and anxiety can be a result of an unhealthy intestinal flora, how can we improve that? And why is chocolate so tasty? Does it really make us happier? Can we define the taste of happiness by optimizing the flavor and the sensorial experience? Could we regard food as a drug, if we look at the impact it has on our brain? The big question: why does food make us so happy? What does it do to our brain? Can we anticipate the effects? Could we get happier and smarter by choosing the right things to eat?
By translating scientific research into the world of food, food design studio THE EATELIER & creative chef PIPPENS will answer these questions by creating an eye opening, educational, exciting, and sensorial lunch & dinner experience.
The dinner is set to 16 courses, and the lunch, between 8 to 10. The experience invites 28 guests to take a seat at a long table. It also includes wine pairing and drinks. During the meal, Katinka and Pepijn will step out of the kitchen and elaborate on each dish and course. Guest will be handed a printed menu that gives an insight in the underlying research.
Please plan for a two-hour lunch and a three and a half-hour dinner.
The menu will not be communicated beforehand. For allergies or special requests, please contact the organizers. A vegetarian, alcohol free or lactose free version of the menu is available if known in time.
Surrounding the food experience is the exhibition 28 grams of happiness, curated by JUSTINE KONTOU. This joyful, sensorial exhibition, experiments with colours, shapes and materials to create an environment that also brings people in a positive state of mind. It will present how art and design can provoke a sense of wonder, luck, content and/ or gratefulness. Bringing the total experience to a complete journey through the pursuit of happiness.
Justine’s goal is to create a sensorial experience, that brings visitors into the “present moment”: a place where a person can nurture her/himself and share an exceptional experience with others.
From a holistic approach, Justine creates healthy interior concepts and spatial experiences to improve the well-being of people. By creating a natural environment with art and mindful design, senses are stimulated to bring people in their natural strength: a state in which the body functions in perfect harmony both physically and mentally.
A combination of circular, organic and geometric shapes in bright, cheerful and light colours have been carefully selected. For example, work by design studio RIVE ROSHAN, who are known for their deep interest in colour, texture and materiality; STUDIO ROOS MEERMAN will show a multi sensorial installation with soft, tactile textures, which visitors can explore; and studio ENRICHERS, known for their experiences based on neuroscience, will enrich the exhibition with tools to stimulate movement and interaction.
Monday – Friday: 12.00 till 14.00 / 8-10 course,
Saturdays and Sundays: 12.00 till 14.30 / 10-12 courses
Saturday, Oct. 20 thru Sunday Oct. 28: 18:30 till 22:00
*Entrance with pre-purchased tickets only
The exposition is open every day between 11:00 an 21:00.
Free entrance to Art experience by KRL.